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Paradigm allows you to send mass emails from your connected email account. Select the entire email column or select a range of specific emails you want to reach out to.
Right click anywhere on the selected emails and click Email selected addresses to initiate an email send to the selected addresses.

Initiate email drafts.

If it is your first time sending emails through Paradigm, you will be asked to connect your email account. For now, Paradigm is only compatible with Gmail OAuth.

Initiate OAuth connection.


Email account connected.

Now, type out your email. You can add variables to the email by clicking on the { } button. These variables correspond to the columns in your sheet, as long as the columns have data in them.

Add variables to the email.

You can autogenerate personalization sentences or parts of sentences to customize each email.

Variables added to the email.

When sent, these emails will act as if they were sent individually to each person from the connected email account. You can Send Separately directly from the email draft or review the parsed out emails by clicking Review Drafts. From the review emails page, you can flip through all the parsed out drafted emails, make changes that only apply to certain emails, and see how many were sent successfully. You can click Send All to send all the emails at once or Send under each email to send each one individually.

Review emails page.

The Recipients panel shows the specific variable information for each recipient. If a variable is missing from the spreadsheet, a Missing variables notification will appear.

Recipients panel.

Using the Edit All button, you can make changes that apply to all emails.

Edit all emails.